Transforming Salesforce talent acquisition and development

Saffron Wildbore

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> The Client’s Situation

A global organisation was struggling with critical challenges in building and developing their Salesforce technology team: 

Diversity limitations

  • Recruitment process overlooked under-represented talent from smaller universities
  • Required high GPAs and excessive experience (2+ years) 
  • Limited recruitment scope due to population constraints

Talent continuity challenges

  • Contractors frequently departed, taking valuable knowledge and intellectual property
  • Lack of a structured approach to developing junior Salesforce talent
  • No established graduate programme to support succession planning

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It’s important for businesses to attract and retain diverse talent. 69% of US Gen Z tech workers reported that they have felt uncomfortable in a role due to something out of their control. 

This includes gender, a neurodevelopmental condition, ethnicity or socioeconomic background. Inclusion is fundamental in a successful organization to bring about new perspectives and to ensure all employees feel like they belong.

“To attract and keep the best tech talent, we need to identify and address the inclusivity issues that discourage them. By creating a culture of inclusion for those who face the most obstacles, we also empower others who face similar but less severe challenges.” - Mary Wellman

> mthree's tailored solution

Talent selection strategy

  • Partnered with HBCUs and universities with diverse student populations 
  • Provided opportunities for junior talent from different backgrounds 
  • Collaborated closely with client's hiring leads to create a robust, inclusive interview process 

Talent selection strategy

  • Partnered with HBCUs and universities with diverse student populations 
  • Provided opportunities for junior talent from different backgrounds 
  • Collaborated closely with client's hiring leads to create a robust, inclusive interview process 

Engagement process 

Implemented a comprehensive
support system including:

  • Regular performance appraisals
  • Additional training opportunities 
  • Pastoral care
  • Social events to foster team camaraderie  

Our passion is nurturing talent so everyone fulfills their full potential. I am part of the LGBTQ+ community and I am in charge of our diversity, equity, and inclusion strategy. We are constantly searching for new ideas to help us reach our goals. Is there room for improvement? Always.

> Scott Coleman-Allan

Director – Global DE&I Talent & Strategy

> Outcomes and results

Talent placement

Filled 7 junior Salesforce roles across three locations:

  • New York city
  • Sunrise 
  • Phoenix

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Over 60% of team members from diverse backgrounds

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90% of Alumni converted to full-time employees

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Established a reusable Salesforce Developer blueprint for future talent development

Long-term impact

Implemented a comprehensive
support system including:

  • Created a sustainable talent acquisition model
  • Developed a scalable approach to building diverse, skilled technology teams
  • Established a foundation for continuous talent pipeline development

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Saffron Wildbore is a Senior Marketing Executive at mthree. She has worked in marketing, specialising in creating content for over 5 years. Saffron focuses on writing tips for graduates, Alumni interviews and more!

> Scott Coleman-Allan


> Pamela Belen Aguilar Yunes