Improving diversity and performance in a Salesforce team

Saffron Wildbore

~ 3min read

Arrows decoration graphic
Grid decoration graphic

~ 3min read

Industry: Technology / Software
Challenge: Lack of diversity, brain-drain, and insufficient succession planning in Salesforce development
Solution: Customised graduate deployment and training programme with focus on diverse talent acquisition
Results: 7 junior roles filled across 3 locations, over 60% diverse Alumni, 90% FTE conversion rate, and a sustainable Salesforce development blueprint established.

> The background

A global technology company faced significant challenges in building and maintaining their Salesforce development capabilities. Their existing sourcing process was limiting their ability to access diverse talent and build a sustainable pipeline of skilled Salesforce developers.

The organisation needed to establish a robust junior talent programme that could address both their diversity goals and their technical skill requirements in Salesforce development.

> The challenges

1. Diversity limitations

The sourcing process overlooked under-represented talent from smaller universities. High GPA requirements and excessive experience demands (2+ years) created barriers for diverse candidates. The scope of recruitment was also limited by geographical population constraints.

2. Brain-drain

Contractors frequently moved on from the client, taking valuable knowledge and intellectual property with them to other organisations within the same industry. This created ongoing knowledge loss and continuity issues.

3. Lack of succession planning

The client could not access, develop, and support the junior Salesforce talent they required. They needed assistance to fully establish their graduate programme and create sustainable development pathways.

> The solution

To address these pressing issues, we partnered with the client to design and deliver a bespoke version of the mthree graduate programme specifically focused on Salesforce development. The solution helped the client re-imagine its entry-level process and talent pool by reevaluating what "best" means in terms of attracting the right candidates.

Key programme elements

Talent selection & partnerships

Through mthree partnerships with HBCUs and other colleges and universities with under-represented groups, we provided opportunities for junior talent from different backgrounds to showcase their potential and abilities. By building relationships with the client's Hiring Leads, our team helped create a strong interview experience from candidate to client with a rigorous screening process.

Tailored training programme

Working with the client's Enterprise Global Serverless (FaaS) Platform team, we developed a customised Salesforce Frontend Development curriculum featuring advanced technical skills that many people do not possess. Group projects supported training and deployment on site.

Ongoing engagement & support

mthree's tailored engagement process ensures Alumni are motivated in their roles. This consists of performance appraisals, additional training, pastoral care, and social events to help foster camaraderie.

0%

of Alumni considered diverse

0

converted to full-time employees

0

roles filled across 3 locations

Deployment success

We successfully filled the 7 junior roles for Salesforce across three of the client locations: NYC, Sunrise, and Phoenix.

Strong diversity results

Over 60% of Alumni on the team are considered diverse, significantly improving the representation within the Salesforce development function.

Excellent FTE conversion rates

90% of Alumni converted to full-time employees at the end of their contracts, demonstrating strong retention and satisfaction with the programme.

Succession planning secured

Established a Salesforce Developer blueprint that can be used and shared by the client's teams for succession planning, creating a repeatable framework for future talent development.

> The Conclusion

This case study demonstrates how a focused approach to diversity and inclusion in technical recruitment can deliver exceptional results. By partnering with diverse educational institutions and reimagining traditional hiring criteria, we helped the client build a stronger, more representative Salesforce team while achieving outstanding conversion rates.

Our tailored programme not only addressed immediate staffing needs but also created a sustainable framework for ongoing diverse talent acquisition and development in specialised technical roles.

Get in touch

Need help improving diversity in your tech teams?

If your organisation is experiencing similar challenges with diversity and succession planning in technical roles, mthree can help. Our workforce solutions are designed to align with your technology requirements, cultural goals, and long-term diversity objectives.

Get in touch with our team today to learn more.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Grid decoration graphic

Saffron is the Marketing Manager at mthree, with over five years of experience creating content that connects. She works across both B2B and B2C marketing, focusing on everything from career tips for graduates to real stories from our alumni. Saffron’s articles are all about sharing practical advice, industry insights, and inspiration to help readers take the next step with confidence.

> Dan Woodward


> Holly Moore


> Imran Akhtar